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Designing Social Media Strategy

Jeff Mascott (Washington, DC) — I recently gave a presentation at America’s Small Business Summit sponsored by the U.S. Chamber of Commerce about how small businesses and organizations can develop an effective — but manageable — social media strategy. I deliberately stayed away from talking about the latest and greatest tactics, and the newest and coolest ... Read more »

Facebook Versus Twitter Inside The Beltway

Jeff Mascott (Washington, DC) — There are an almost overwhelming number of social media platforms for government officials or politicians to choose from for communicating with stakeholders about issues of public interest. These platforms are created fast and evolve even faster, making it hard for busy people to keep up with the latest “best practices.” ... Read more »