Geek 2 Chic
Geek 2 Chic is an amateur fashion show series produced by Microsoft’s Office of Civic Innovation in Washington, DC and done in partnership with Bloomingdale’s. Shows take place around the U.S. and feature “geeks” transformed into fashion models to raise funds for outstanding civic causes.
During 2011-2012, there were three Geek 2 Chic shows. In Fall 2011, events were held in Bloomingdale’s stores on Michigan Ave. in Chicago and in Chevy Chase, MD, just outside Washington, DC. In Spring 2012, a show was held in Santa Monica, CA, on the west side of Los Angeles. These three shows involved roughly 75 “geek” models in total.
Between ticket sales and 10% of in-store sales on the day of the event, Microsoft’s Geek 2 Chic initiative has raised thousands of dollars for the nonprofit Network for Teaching Entrepreneurship (NFTE). NFTE provides programs that inspire young people from low-income communities to stay in school, recognize business opportunities, and plan for successful futures.
The innaugural Geek 2 Chic show was held in Chevy Chase, MD in Fall 2010.
Here are some of the best Geek 2 Chic photos, from most to least recent:
Geek 2 Chic: Los Angeles (Santa Monica, CA — May 2012), emceed by Shira Lazar
See more photos from the show at Bloomingdale’s Santa Monica Place here.
Geek 2 Chic: DC (Chevy Chase, MD — November 2011), emceed by Angie Goff
Geek 2 Chic: Chicago (Chicago, IL — November 2011), emceed by Julia Allison
Geek 2 Chic: DC “The Original” (Chevy Chase, MD — November 2010), emceed by Karen Sommer Shalett